According to yesterday post, I mentioned "飲食男女" app as Mobile Coupon example. Although it is a really convenient app for customer, there are still disadvantages.
Let me talk some Pros & Cons of "飲食男女" app.
For advantages, customer can download the coupon in anywhere. Moreover, user can redeem the coupon at the shop when they purchase. It can reduce the time & more environmental friendly.
For disadvantages, user can download the coupon without limit. They have not spend before download the coupons and each user can download 10 coupons. However, these users may not the target customer. People may download it first but may not redeem it at last. When the restaurant offered 1000 coupons, actually it may be only downloaded by 100 users. And the page will show "Full" after 1000 coupons have been all downloaded. Therefore, it is not really efficient.
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Let me talk some Pros & Cons of "飲食男女" app.
For advantages, customer can download the coupon in anywhere. Moreover, user can redeem the coupon at the shop when they purchase. It can reduce the time & more environmental friendly.
For disadvantages, user can download the coupon without limit. They have not spend before download the coupons and each user can download 10 coupons. However, these users may not the target customer. People may download it first but may not redeem it at last. When the restaurant offered 1000 coupons, actually it may be only downloaded by 100 users. And the page will show "Full" after 1000 coupons have been all downloaded. Therefore, it is not really efficient.
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