Pros & Cons of E-mail Marketing

Today i would like to talking about the Pros & Cons of E-mail Marketing.

For Pros, Firstly, E-mail Marketing is cost-effective and the marketing cost is relatively low, because it can 100% reach to target customers under Opt-in mail marketing, besides that, the e-mail format is flexiable, it can be a flash, picture, letter..etc, so that it can easy to catch customer attention and create their interest, last, email is quite accessiable for citizens and there is no time restriction on message delivery.

For Cons, those mail may be classify as a spam mail and this is the greatest disadvantage of E-mail Marketing, and then, it also allow customer to choose Opt-out if Opt-in previously, In general, Customers have bad impression to that company if Opt-out.