Pros and Cons of QR code

QR Codes are now used in a much broader context such as commercial tracking applications and convenience-oriented applications aimed at mobile phone users. In order to take advantage of all the QR code, you need to have a smart phone and QR reading software.

For the advantages, mobile subscribers would get tickets and can enter the show immediately without wasting time to queue for tickets. Moreover, they may forward the MobileTix MMS to their friends or relatives and get into the cinema separately.They don not need to wait for each other outside. Therefore, it is convenient for customers to make purchase at anytime and anywhere.

For disadvantages, not all phone models can take advantage of QR codes. Users of mobile phones that do not have some complex features and operations associated with smart phone technology, they may find it difficult or impossible to utilize, due to their phone's inability to process the image.

Moreover, if the amount of data increases within a code, the more decoding errors will occur. It means QR Code can experience a failure to transfer data to a scanner and error would greatly affected by the data size.

Reference:
http://www.marketdrive.org/

QR code applied in UA Times Square

As you know, QR is derived from "Quick Response" and QR code is one of the popular digital marketing tools in promoting company’s service or product. UA Times Square cinema cooperates with MillionTECH which has launched the first ever mobile phone ticketing service at UA Times Square cinema in Hong Kong by using QR code.

Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.

QR code is one of the popular digital marketing tools in promoting company’s service or product. UA Times Square cinema cooperates with MillionTECH which has launched the first ever mobile phone ticketing service at UA Times Square cinema in Hong Kong by using QR code.

Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.

Reference: http://www.milliontech.com/home/content/view/185/138/

QR Code

A QR code is a two-dimensional barcode readable by mobile phones with a camera. By snapping a photo of the code, audiences will be directed to a mobile website of choice. These codes offer a fun and interactive way for audiences to participate in the campaign.

Besides, mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Reponses can be processed to give real-time visibility of reaction to specific offers.

Based on about information, it reflects QR code is very useful tool in mobile marketing.

Reference:

http://www.mozeo.com/qr-codes.php

http://www.maingraphics.net/capabilities/qr-codes-a-mobile-marketing.html



The advantages and the disadvantages of develop the mobile games marketing

Of course! Nowadays, it is very important for a company to develop the mobile games market. Why? It is because the game company must gain the competitive advantages from others, greater their market share, to reach the customer all over the world, and one more thing is to show their brand name before the game start! Every minute can change the player to be the fans of the company. 

However, there are many games are online games which need using wireless, some of the people may not necessarily download the games. For example, iPod. Another bad thing is that there are more operators to take part in the mobile games market and they're the ones with complete control in this world. Instead of dealing with Microsoft, Sony or Nintendo, while nobody in the PC world.

Reference: http://games.ign.com/articles/711/711493p1.html

http://10111870s.blogspot.com/2011/06/advantages-and-disadvantages-of-develop.html

Mobile Games Marketing - Android 3D mobile gaming

Most of the games available for mobile phones were fairly basic two dimensional affairs, due to the limited processing power of the devices. However, recent advances in cell phone technology have opened up a whole world of 3D gaming to the mobile gamer. The new range of Google Android smartphones have already managed to amass a number of exciting 3D games which show off the immense graphics processing power of these units.

The new 3D games are using the Android's built-in accelerometer which is a great way to show off the capabilities of the Android phone. Moreover, uses the touch screen as the control device and features some of the most stunning graphics ever seen in a mobile phone games and give the idea to the uses of the graphics capabilities.

Reference: http://www.avecmobile.com/index.php?id=1381

http://10111870s.blogspot.com/2011/06/summary-of-3d-mobile-gaming.html

What is mobile games marketing?

The general trend of the mobile user is to use his or her smartphone for more than just business purpose. The focus, for the end-user, is also for fun. Mobile game market has now become increasingly popular with the mobile masses. There are four major trends in mobile gaming market, interactive 3D games, massive multi-player games and social networking games.

As the growth of the interest in the mobile gaming continuously. Most of all the brands are now delivering promotional messages within the mobile games or sponsoring entire games to drive consumer engagement which greater the opportunity for the in-game advertising. Futhermore, they can leverage the momentum of gaming among a diverse and growing population that is more open to new forms of marketing.

Reference: 

http://en.wikipedia.org/wiki/Mobile_marketing

http://mobiledevices.about.com/od/marketingapps/tp/How-Mobile-Game-Marketing-Benefits-Game-Developers.htm

http://10111870s.blogspot.com/2011/06/definition-and-of-assigned-technique.html

Mobile Application- Pros and Cons

Mobile applications are one of the most dynamic and portable tool to promote business, play games, share information, connect to web and for performing host of other activities. It has become such a craze in marketplace that people are ready to spend few extra bucks to buy and use such unique and innovative mobile apps.  However, these mobile apps have pros and cons in itself that could famous or ruin your mobile applications. 

Pros

• Affordable and easy to build.
• Pre-designed templates.
• Pre-defined functions and features

Cons

• Recurring cost and inflexible.
• Limited template choice.
• Limited functions and features choice.
• Legal copyright issues.
• Limited in scope and not easy to monetize.
• Complex software programming.

Reference: http://mobileapplicationsoftware.blogspot.com/2011/06/pros-and-cons-of-do-it-yourself-mobile.html 

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