Apparel and accessories retailer H&M has debuted its first mobile application to encourage brand awareness and drive foot traffic to its store locations.
The iPhone application includes photos and videos featuring a number of items from the retailer’s catalogue, as well as a store locator. It can be downloaded for free in Apple’s App Store.
Consumers can view the various items available through the promotions by clicking through from the homepage. Clicking through from promotional graphics brings users to a gallery of thumbnail-sized images of H&M items.
Once selected, each item’s enlarged image includes price information and the option to add it to a wish list on the application by click on a tab in the bottom-right corner of the screen.
The application’s store locator feature prompts users to enter in their location information and generates a list of nearby H&M locations.
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