Pros & Cons of MMS Marketing

MMS marketing consider as a cost effective method and visually attractive to reach a large amount of target audience, as it could show a fully tracking of delivery channel such as open and response rate, and it is an effective way to ensure customers will return and visit the website. In some case, even an urgent notification can also be sent within seconds.

For the disadvantages, customers might not want to receive unsolicited messages, it have to get the permission before you send the message via MMS, otherwise, It may irritate customers and lead to a bad image for your brand.

Reference:

http://www.essays.se/about/disadvantages+of+MMS/
http://www.rylanclayne.com/mobile-marketing/should-you-use-mms-or-sms-mobile-marketing
http://spotlightideas.co.uk/?p=4205
http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html
http://www.ehow.com/list_6895502_disadvantages-sms-marketing.html