What is Mobile Coupon?

Mobile Coupon is one of the tactis of Mobile Marketing.

In traditional, COUPON should be a printed ticket for any discount or rebate from purchase. However, when Internet was being wide spectrum used, COUPON appeared in another format. It becomes more ACCESSIBLE.

From Wikipedia, it mentioned that mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service. MOBILE COUPONs are ofter distributed through WAP Push over SMS or MMS, or other mobile means. Customer can redeems the coupon at store or online.

That's the reason why I said "more accessible"!



source from: http://en.wikipedia.org/wiki/Coupon