Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.
QR code is one of the popular digital marketing tools in promoting company’s service or product. UA Times Square cinema cooperates with MillionTECH which has launched the first ever mobile phone ticketing service at UA Times Square cinema in Hong Kong by using QR code.
Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.
Mobile marketing is an effective marketing strategy that business owners are using these days and they achieve and obtain their desired goals.
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