Thursday, 7 July 2011

What is Email marketing?

E-mail marketing is part of the earlier mobile marketing strategy, Business will send e-mail message to existing members/ potential customers regarding company news, special promotion, seasonal greeting..etc, Nowadays, there are around 50% citizens are using smartphone in Hong Kong and the percentage is continue increasing, Mobile phone e-mail use jump 36% in compare with last year and E-mail function is the key element in the smartphone, it is a very convenient tolls to delivery the message to target customers.
From Wikipedia, it mentioned that E-mail marketing which uses electronic mail as a means of communication commercial or fund-raising message to an audience. Can use e-mail marketing for acquisition, retention. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.














Reference:
http://en.wikipedia.org/wiki/Email_marketing
http://www.computerworld.com/s/article/9206525/Mobile_phone_e_mail_use_jumps_36_

1 comment:

  1. Incredible post about email marketing because it is a cost effective method to grow the sales but I think that every business needs the promotions on social media platforms as well because they are much more effective. If you use the professional facebook ads management services then will definitely be able to accomplish your business growth goals very quickly.

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