Pros and Cons of QR code

QR Codes are now used in a much broader context such as commercial tracking applications and convenience-oriented applications aimed at mobile phone users. In order to take advantage of all the QR code, you need to have a smart phone and QR reading software.

For the advantages, mobile subscribers would get tickets and can enter the show immediately without wasting time to queue for tickets. Moreover, they may forward the MobileTix MMS to their friends or relatives and get into the cinema separately.They don not need to wait for each other outside. Therefore, it is convenient for customers to make purchase at anytime and anywhere.

For disadvantages, not all phone models can take advantage of QR codes. Users of mobile phones that do not have some complex features and operations associated with smart phone technology, they may find it difficult or impossible to utilize, due to their phone's inability to process the image.

Moreover, if the amount of data increases within a code, the more decoding errors will occur. It means QR Code can experience a failure to transfer data to a scanner and error would greatly affected by the data size.

Reference:
http://www.marketdrive.org/

QR code applied in UA Times Square

As you know, QR is derived from "Quick Response" and QR code is one of the popular digital marketing tools in promoting company’s service or product. UA Times Square cinema cooperates with MillionTECH which has launched the first ever mobile phone ticketing service at UA Times Square cinema in Hong Kong by using QR code.

Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.

QR code is one of the popular digital marketing tools in promoting company’s service or product. UA Times Square cinema cooperates with MillionTECH which has launched the first ever mobile phone ticketing service at UA Times Square cinema in Hong Kong by using QR code.

Mobile subscribers make purchase request online first, then subscribers will receive a MobileTix MMS containing 2D barcode (QR Code) and the details of the show after the transaction is completed. When they visit cinema, they need to pass the MobileTix MMS QR code over a scanner at cinema kiosk simply, which is built-in barcode scanner Denso QK-11, produced by MajorLink. As a result, mobile subscriber can enter the cinema to watch a film without queuing up at ticket office.

Reference: http://www.milliontech.com/home/content/view/185/138/

QR Code

A QR code is a two-dimensional barcode readable by mobile phones with a camera. By snapping a photo of the code, audiences will be directed to a mobile website of choice. These codes offer a fun and interactive way for audiences to participate in the campaign.

Besides, mobile marketing with QR codes different is that it is permission-based. Unlike other forms of mass marketing, consumers need to give their permission before being marketed to. It is also targeted and live. Reponses can be processed to give real-time visibility of reaction to specific offers.

Based on about information, it reflects QR code is very useful tool in mobile marketing.

Reference:

http://www.mozeo.com/qr-codes.php

http://www.maingraphics.net/capabilities/qr-codes-a-mobile-marketing.html



The advantages and the disadvantages of develop the mobile games marketing

Of course! Nowadays, it is very important for a company to develop the mobile games market. Why? It is because the game company must gain the competitive advantages from others, greater their market share, to reach the customer all over the world, and one more thing is to show their brand name before the game start! Every minute can change the player to be the fans of the company. 

However, there are many games are online games which need using wireless, some of the people may not necessarily download the games. For example, iPod. Another bad thing is that there are more operators to take part in the mobile games market and they're the ones with complete control in this world. Instead of dealing with Microsoft, Sony or Nintendo, while nobody in the PC world.

Reference: http://games.ign.com/articles/711/711493p1.html

http://10111870s.blogspot.com/2011/06/advantages-and-disadvantages-of-develop.html

Mobile Games Marketing - Android 3D mobile gaming

Most of the games available for mobile phones were fairly basic two dimensional affairs, due to the limited processing power of the devices. However, recent advances in cell phone technology have opened up a whole world of 3D gaming to the mobile gamer. The new range of Google Android smartphones have already managed to amass a number of exciting 3D games which show off the immense graphics processing power of these units.

The new 3D games are using the Android's built-in accelerometer which is a great way to show off the capabilities of the Android phone. Moreover, uses the touch screen as the control device and features some of the most stunning graphics ever seen in a mobile phone games and give the idea to the uses of the graphics capabilities.

Reference: http://www.avecmobile.com/index.php?id=1381

http://10111870s.blogspot.com/2011/06/summary-of-3d-mobile-gaming.html

What is mobile games marketing?

The general trend of the mobile user is to use his or her smartphone for more than just business purpose. The focus, for the end-user, is also for fun. Mobile game market has now become increasingly popular with the mobile masses. There are four major trends in mobile gaming market, interactive 3D games, massive multi-player games and social networking games.

As the growth of the interest in the mobile gaming continuously. Most of all the brands are now delivering promotional messages within the mobile games or sponsoring entire games to drive consumer engagement which greater the opportunity for the in-game advertising. Futhermore, they can leverage the momentum of gaming among a diverse and growing population that is more open to new forms of marketing.

Reference: 

http://en.wikipedia.org/wiki/Mobile_marketing

http://mobiledevices.about.com/od/marketingapps/tp/How-Mobile-Game-Marketing-Benefits-Game-Developers.htm

http://10111870s.blogspot.com/2011/06/definition-and-of-assigned-technique.html

Mobile Application- Pros and Cons

Mobile applications are one of the most dynamic and portable tool to promote business, play games, share information, connect to web and for performing host of other activities. It has become such a craze in marketplace that people are ready to spend few extra bucks to buy and use such unique and innovative mobile apps.  However, these mobile apps have pros and cons in itself that could famous or ruin your mobile applications. 

Pros

• Affordable and easy to build.
• Pre-designed templates.
• Pre-defined functions and features

Cons

• Recurring cost and inflexible.
• Limited template choice.
• Limited functions and features choice.
• Legal copyright issues.
• Limited in scope and not easy to monetize.
• Complex software programming.

Reference: http://mobileapplicationsoftware.blogspot.com/2011/06/pros-and-cons-of-do-it-yourself-mobile.html 

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The example of MMS Marketing

BMW has focused on the mobile marketing with different campaigns such as MMS, refer to the case, the target audience of this campaign is the existing consumers from German. Within the content, we could see that there is a picture of the consumer’s car using the recommended snow tires and it allows customers to download the application.

Therefore, consumers will have the chance to play around and see how their car will look with different particular tires. Consumers could contact their nearest car dealer if they are interested to purchase. Finally, BMW generate 30% conversion rate to action through this campaign.  

Reference:

http://www.mobilemarketer.com/cms/news/messaging/2987.html
http://moconews.net/article/419-bmw-mms-campaign-gets-30-percent-conversion-rate/
http://mayolounge.blogspot.com/2008/09/bmw-mms-campaign-30-conversion-rate.html

Mobile Application- H&M

Apparel and accessories retailer H&M has debuted its first mobile application to encourage brand awareness and drive foot traffic to its store locations.

The iPhone application includes photos and videos featuring a number of items from the retailer’s catalogue, as well as a store locator. It can be downloaded for free in Apple’s App Store.

Consumers can view the various items available through the promotions by clicking through from the homepage. Clicking through from promotional graphics brings users to a gallery of thumbnail-sized images of H&M items.

Once selected, each item’s enlarged image includes price information and the option to add it to a wish list on the application by click on a tab in the bottom-right corner of the screen.

The application’s store locator feature prompts users to enter in their location information and generates a list of nearby H&M locations.

Reference: http://www.mobilemarketer.com/cms/news/content/7122.html

Pros & Cons of MMS Marketing

MMS marketing consider as a cost effective method and visually attractive to reach a large amount of target audience, as it could show a fully tracking of delivery channel such as open and response rate, and it is an effective way to ensure customers will return and visit the website. In some case, even an urgent notification can also be sent within seconds.

For the disadvantages, customers might not want to receive unsolicited messages, it have to get the permission before you send the message via MMS, otherwise, It may irritate customers and lead to a bad image for your brand.

Reference:

http://www.essays.se/about/disadvantages+of+MMS/
http://www.rylanclayne.com/mobile-marketing/should-you-use-mms-or-sms-mobile-marketing
http://spotlightideas.co.uk/?p=4205
http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html
http://www.ehow.com/list_6895502_disadvantages-sms-marketing.html

What is MMS Marketing?

MMS marketing can be classified as the direct marketing through mobile phone or wireless units which involves mobile, cell phones and Bluetooth devices, the users can send and receive pictures and videos within a MMS message, some of the MMS may include sound to the user’s phone. MMS marketing solutions equally presented by Intoweb are permission created only and thus free of spamming methods. Customers usually obtain the sales promotions in multimedia form on the phones from advertisers. They have to click through the advertiser’s site or an email or newsletter to find the specific notifications or promotions when they want to receive. Customers don’t have to pay for the MMS advertisements except the advertisers. In order to prevent the spam, advertisers have to confirm that customers are willing to receive the messages.

Reference:

http://www.mobilemarketer.com/cms/opinion/columns/2854.html
http://www.designdepot.com.sg/newsletter/interact_feb08.pdf
http://en.wikipedia.org/wiki/Mobile_marketing
http://mobilebeyond.net/beyond-sms-mobile-mms-video-marketing-with-mogreets-jay-goss/
http://www.intowebmarketing.co.uk/services_mms_marketing.html

What is Mobile Applications?

A mobile application, also known as mobile app, is a term used to describe software that runs on smartphones and mobile phones. Mobile applications are designed to educate, entertain, or assist consumers in their daily lives.

Mobile applications enhance other features of a mobile device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features. Forms of mobile device applications vary, but common examples include games, interfaces, and mobile widgets.

People can get the mobile applications from  mobile app aggregators, carriers and specific mobile OS marketplace. For example,  Apple iOS-App Store, Google Android- Andriod Market and Blackberry- Apps World.

Reference: http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Mobile-Applications.htm

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Pros & Cons of E-mail Marketing

Today i would like to talking about the Pros & Cons of E-mail Marketing.

For Pros, Firstly, E-mail Marketing is cost-effective and the marketing cost is relatively low, because it can 100% reach to target customers under Opt-in mail marketing, besides that, the e-mail format is flexiable, it can be a flash, picture, letter..etc, so that it can easy to catch customer attention and create their interest, last, email is quite accessiable for citizens and there is no time restriction on message delivery.

For Cons, those mail may be classify as a spam mail and this is the greatest disadvantage of E-mail Marketing, and then, it also allow customer to choose Opt-out if Opt-in previously, In general, Customers have bad impression to that company if Opt-out.

Email marketing example

Most of companies like to use E-mail marketing for retention. Opt-in mail marketing is one of E-mail marketing and that is very common. "Opt-in" that's means you are willing to accept the information / promotion materials from designated company.  Once you're opt in, you will receive many promotion mails.

Recently, i have joined "Groupon" member, this company is mainly through out e-mail to promote their new offer, I have received 5- 6 promotion mails from "Groupon" per week in average. The product variety is wide. In general, i will buy / feel interest in 1-2 offers, therefore, i think "Groupon" is one of successful company in using E-mail marketing on promotion, it's generate sales and create customer interest in this.

   

What is Email marketing?

E-mail marketing is part of the earlier mobile marketing strategy, Business will send e-mail message to existing members/ potential customers regarding company news, special promotion, seasonal greeting..etc, Nowadays, there are around 50% citizens are using smartphone in Hong Kong and the percentage is continue increasing, Mobile phone e-mail use jump 36% in compare with last year and E-mail function is the key element in the smartphone, it is a very convenient tolls to delivery the message to target customers.
From Wikipedia, it mentioned that E-mail marketing which uses electronic mail as a means of communication commercial or fund-raising message to an audience. Can use e-mail marketing for acquisition, retention. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

Reference:
http://en.wikipedia.org/wiki/Email_marketing
http://www.computerworld.com/s/article/9206525/Mobile_phone_e_mail_use_jumps_36_

Using SMS Mobile Marketing is Good or Not?

On the advantages, Citibank uses SMS Mobile Marketing can be made communication anywhere and at anytime. Moreover, the communication of SMS Mobile Marketing could help them to getthe direct respones immediately.

Besides, SMS Mobile Marketing is a cost effective way of promoting Citibank. With special and new offers coming into being now, Citibank can SMS about their products or service to their targeted clients for free or at low cost.

Here is the video which talks about the advantages of SMS Mobile Marketing

Although SMS Mobile Marketing can target the people at anywhere and anytime, it is difficult for Citibank to recognized the content of the sms is truth or not. SMS Mobile Marketing may create the dangerous on being treated.

Reference:

http://www.blogger.com/goog_1339263152
http://creativecommons.org/licenses/by-nd/3.0/

http://www.youtube.com/watch?v=PXrDtaOHBAg

http://www.discuss.com.hk/archiver/?tid-13144469.html

Application of SMS Mobile Marketing

Banking service is very popular in using Mobile Marketing especially SMS Mobile Marketing. Citibank is one of the company applies SMS Mobile Marketing to its credit card services. 

Through SMS Mobile Marketing, Citibank uses SMS to remind customers to pay the bill before the due date. It provides information about banking service through mobile channel. 

Besides, it also applies SMS Mobile Marketing on providing promotion of catering services. Customers could use the relevant information to search for the shops and get the credit card discount. 

Actually, Citibank is successful on applying SMS Mobile Marketing.

Reference:

http://www.baumag.com.hk/big5/channel3/1007/0714.html 

http://www.ehow.com/about_6562774_definition-sms-marketing.html

http://www.citibank.com.hk/HKGCB/APPS/portal/loadPage.do?path=prod/cat_land/credit_cards.htm&tabId=cards