The example of MMS Marketing

BMW has focused on the mobile marketing with different campaigns such as MMS, refer to the case, the target audience of this campaign is the existing consumers from German. Within the content, we could see that there is a picture of the consumer’s car using the recommended snow tires and it allows customers to download the application.

Therefore, consumers will have the chance to play around and see how their car will look with different particular tires. Consumers could contact their nearest car dealer if they are interested to purchase. Finally, BMW generate 30% conversion rate to action through this campaign.  

Reference:

http://www.mobilemarketer.com/cms/news/messaging/2987.html
http://moconews.net/article/419-bmw-mms-campaign-gets-30-percent-conversion-rate/
http://mayolounge.blogspot.com/2008/09/bmw-mms-campaign-30-conversion-rate.html