Banking service is very popular in using Mobile Marketing especially SMS Mobile Marketing. Citibank is one of the company applies SMS Mobile Marketing to its credit card services.
Through SMS Mobile Marketing, Citibank uses SMS to remind customers to pay the bill before the due date. It provides information about banking service through mobile channel.
Besides, it also applies SMS Mobile Marketing on providing promotion of catering services. Customers could use the relevant information to search for the shops and get the credit card discount.
Actually, Citibank is successful on applying SMS Mobile Marketing.
Reference:
http://www.citibank.com.hk/HKGCB/APPS/portal/loadPage.do?path=prod/cat_land/credit_cards.htm&tabId=cards
