Mobile Application- Pros and Cons

Mobile applications are one of the most dynamic and portable tool to promote business, play games, share information, connect to web and for performing host of other activities. It has become such a craze in marketplace that people are ready to spend few extra bucks to buy and use such unique and innovative mobile apps.  However, these mobile apps have pros and cons in itself that could famous or ruin your mobile applications. 

Pros

• Affordable and easy to build.
• Pre-designed templates.
• Pre-defined functions and features

Cons

• Recurring cost and inflexible.
• Limited template choice.
• Limited functions and features choice.
• Legal copyright issues.
• Limited in scope and not easy to monetize.
• Complex software programming.

Reference: http://mobileapplicationsoftware.blogspot.com/2011/06/pros-and-cons-of-do-it-yourself-mobile.html 

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Mobile Application- H&M

Apparel and accessories retailer H&M has debuted its first mobile application to encourage brand awareness and drive foot traffic to its store locations.

The iPhone application includes photos and videos featuring a number of items from the retailer’s catalogue, as well as a store locator. It can be downloaded for free in Apple’s App Store.

Consumers can view the various items available through the promotions by clicking through from the homepage. Clicking through from promotional graphics brings users to a gallery of thumbnail-sized images of H&M items.

Once selected, each item’s enlarged image includes price information and the option to add it to a wish list on the application by click on a tab in the bottom-right corner of the screen.

The application’s store locator feature prompts users to enter in their location information and generates a list of nearby H&M locations.

Reference: http://www.mobilemarketer.com/cms/news/content/7122.html

What is Mobile Applications?

A mobile application, also known as mobile app, is a term used to describe software that runs on smartphones and mobile phones. Mobile applications are designed to educate, entertain, or assist consumers in their daily lives.

Mobile applications enhance other features of a mobile device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features. Forms of mobile device applications vary, but common examples include games, interfaces, and mobile widgets.

People can get the mobile applications from  mobile app aggregators, carriers and specific mobile OS marketplace. For example,  Apple iOS-App Store, Google Android- Andriod Market and Blackberry- Apps World.

Reference: http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Mobile-Applications.htm

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