The example of MMS Marketing

BMW has focused on the mobile marketing with different campaigns such as MMS, refer to the case, the target audience of this campaign is the existing consumers from German. Within the content, we could see that there is a picture of the consumer’s car using the recommended snow tires and it allows customers to download the application.

Therefore, consumers will have the chance to play around and see how their car will look with different particular tires. Consumers could contact their nearest car dealer if they are interested to purchase. Finally, BMW generate 30% conversion rate to action through this campaign.  

Reference:

http://www.mobilemarketer.com/cms/news/messaging/2987.html
http://moconews.net/article/419-bmw-mms-campaign-gets-30-percent-conversion-rate/
http://mayolounge.blogspot.com/2008/09/bmw-mms-campaign-30-conversion-rate.html

Pros & Cons of MMS Marketing

MMS marketing consider as a cost effective method and visually attractive to reach a large amount of target audience, as it could show a fully tracking of delivery channel such as open and response rate, and it is an effective way to ensure customers will return and visit the website. In some case, even an urgent notification can also be sent within seconds.

For the disadvantages, customers might not want to receive unsolicited messages, it have to get the permission before you send the message via MMS, otherwise, It may irritate customers and lead to a bad image for your brand.

Reference:

http://www.essays.se/about/disadvantages+of+MMS/
http://www.rylanclayne.com/mobile-marketing/should-you-use-mms-or-sms-mobile-marketing
http://spotlightideas.co.uk/?p=4205
http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html
http://www.ehow.com/list_6895502_disadvantages-sms-marketing.html

What is MMS Marketing?

MMS marketing can be classified as the direct marketing through mobile phone or wireless units which involves mobile, cell phones and Bluetooth devices, the users can send and receive pictures and videos within a MMS message, some of the MMS may include sound to the user’s phone. MMS marketing solutions equally presented by Intoweb are permission created only and thus free of spamming methods. Customers usually obtain the sales promotions in multimedia form on the phones from advertisers. They have to click through the advertiser’s site or an email or newsletter to find the specific notifications or promotions when they want to receive. Customers don’t have to pay for the MMS advertisements except the advertisers. In order to prevent the spam, advertisers have to confirm that customers are willing to receive the messages.

Reference:

http://www.mobilemarketer.com/cms/opinion/columns/2854.html
http://www.designdepot.com.sg/newsletter/interact_feb08.pdf
http://en.wikipedia.org/wiki/Mobile_marketing
http://mobilebeyond.net/beyond-sms-mobile-mms-video-marketing-with-mogreets-jay-goss/
http://www.intowebmarketing.co.uk/services_mms_marketing.html