What is Mobile Coupon?

Mobile Coupon is one of the tactis of Mobile Marketing.

In traditional, COUPON should be a printed ticket for any discount or rebate from purchase. However, when Internet was being wide spectrum used, COUPON appeared in another format. It becomes more ACCESSIBLE.

From Wikipedia, it mentioned that mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service. MOBILE COUPONs are ofter distributed through WAP Push over SMS or MMS, or other mobile means. Customer can redeems the coupon at store or online.

That's the reason why I said "more accessible"!



source from: http://en.wikipedia.org/wiki/Coupon

What is Mobile Marketing?

From Wikepedia, it mentions the  book "Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model", mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication". 

Besides, from the book "Mobile marketing communications in consumer markets" gives a more specific definition on mobile marketing which is using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders. 

The types of mobile marketing include sms mobile marketing, mms mobile marketing, mobile web marketing,QR code mobile marketing and so on.

Google and Yahoo! as displayed on mobile phones

 Source from: http://en.wikipedia.org/wiki/Mobile_marketing

(This is a school assignment.)