Pros & Cons of MMS Marketing

MMS marketing consider as a cost effective method and visually attractive to reach a large amount of target audience, as it could show a fully tracking of delivery channel such as open and response rate, and it is an effective way to ensure customers will return and visit the website. In some case, even an urgent notification can also be sent within seconds.

For the disadvantages, customers might not want to receive unsolicited messages, it have to get the permission before you send the message via MMS, otherwise, It may irritate customers and lead to a bad image for your brand.

Reference:

http://www.essays.se/about/disadvantages+of+MMS/
http://www.rylanclayne.com/mobile-marketing/should-you-use-mms-or-sms-mobile-marketing
http://spotlightideas.co.uk/?p=4205
http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html
http://www.ehow.com/list_6895502_disadvantages-sms-marketing.html

What is MMS Marketing?

MMS marketing can be classified as the direct marketing through mobile phone or wireless units which involves mobile, cell phones and Bluetooth devices, the users can send and receive pictures and videos within a MMS message, some of the MMS may include sound to the user’s phone. MMS marketing solutions equally presented by Intoweb are permission created only and thus free of spamming methods. Customers usually obtain the sales promotions in multimedia form on the phones from advertisers. They have to click through the advertiser’s site or an email or newsletter to find the specific notifications or promotions when they want to receive. Customers don’t have to pay for the MMS advertisements except the advertisers. In order to prevent the spam, advertisers have to confirm that customers are willing to receive the messages.

Reference:

http://www.mobilemarketer.com/cms/opinion/columns/2854.html
http://www.designdepot.com.sg/newsletter/interact_feb08.pdf
http://en.wikipedia.org/wiki/Mobile_marketing
http://mobilebeyond.net/beyond-sms-mobile-mms-video-marketing-with-mogreets-jay-goss/
http://www.intowebmarketing.co.uk/services_mms_marketing.html

What is Mobile Applications?

A mobile application, also known as mobile app, is a term used to describe software that runs on smartphones and mobile phones. Mobile applications are designed to educate, entertain, or assist consumers in their daily lives.

Mobile applications enhance other features of a mobile device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features. Forms of mobile device applications vary, but common examples include games, interfaces, and mobile widgets.

People can get the mobile applications from  mobile app aggregators, carriers and specific mobile OS marketplace. For example,  Apple iOS-App Store, Google Android- Andriod Market and Blackberry- Apps World.

Reference: http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Mobile-Applications.htm

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Pros & Cons of E-mail Marketing

Today i would like to talking about the Pros & Cons of E-mail Marketing.

For Pros, Firstly, E-mail Marketing is cost-effective and the marketing cost is relatively low, because it can 100% reach to target customers under Opt-in mail marketing, besides that, the e-mail format is flexiable, it can be a flash, picture, letter..etc, so that it can easy to catch customer attention and create their interest, last, email is quite accessiable for citizens and there is no time restriction on message delivery.

For Cons, those mail may be classify as a spam mail and this is the greatest disadvantage of E-mail Marketing, and then, it also allow customer to choose Opt-out if Opt-in previously, In general, Customers have bad impression to that company if Opt-out.

Email marketing example

Most of companies like to use E-mail marketing for retention. Opt-in mail marketing is one of E-mail marketing and that is very common. "Opt-in" that's means you are willing to accept the information / promotion materials from designated company.  Once you're opt in, you will receive many promotion mails.

Recently, i have joined "Groupon" member, this company is mainly through out e-mail to promote their new offer, I have received 5- 6 promotion mails from "Groupon" per week in average. The product variety is wide. In general, i will buy / feel interest in 1-2 offers, therefore, i think "Groupon" is one of successful company in using E-mail marketing on promotion, it's generate sales and create customer interest in this.

   

What is Email marketing?

E-mail marketing is part of the earlier mobile marketing strategy, Business will send e-mail message to existing members/ potential customers regarding company news, special promotion, seasonal greeting..etc, Nowadays, there are around 50% citizens are using smartphone in Hong Kong and the percentage is continue increasing, Mobile phone e-mail use jump 36% in compare with last year and E-mail function is the key element in the smartphone, it is a very convenient tolls to delivery the message to target customers.
From Wikipedia, it mentioned that E-mail marketing which uses electronic mail as a means of communication commercial or fund-raising message to an audience. Can use e-mail marketing for acquisition, retention. Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.

Reference:
http://en.wikipedia.org/wiki/Email_marketing
http://www.computerworld.com/s/article/9206525/Mobile_phone_e_mail_use_jumps_36_

Using SMS Mobile Marketing is Good or Not?

On the advantages, Citibank uses SMS Mobile Marketing can be made communication anywhere and at anytime. Moreover, the communication of SMS Mobile Marketing could help them to getthe direct respones immediately.

Besides, SMS Mobile Marketing is a cost effective way of promoting Citibank. With special and new offers coming into being now, Citibank can SMS about their products or service to their targeted clients for free or at low cost.

Here is the video which talks about the advantages of SMS Mobile Marketing

Although SMS Mobile Marketing can target the people at anywhere and anytime, it is difficult for Citibank to recognized the content of the sms is truth or not. SMS Mobile Marketing may create the dangerous on being treated.

Reference:

http://www.blogger.com/goog_1339263152
http://creativecommons.org/licenses/by-nd/3.0/

http://www.youtube.com/watch?v=PXrDtaOHBAg

http://www.discuss.com.hk/archiver/?tid-13144469.html