The example of MMS Marketing

BMW has focused on the mobile marketing with different campaigns such as MMS, refer to the case, the target audience of this campaign is the existing consumers from German. Within the content, we could see that there is a picture of the consumer’s car using the recommended snow tires and it allows customers to download the application.

Therefore, consumers will have the chance to play around and see how their car will look with different particular tires. Consumers could contact their nearest car dealer if they are interested to purchase. Finally, BMW generate 30% conversion rate to action through this campaign.  

Reference:

http://www.mobilemarketer.com/cms/news/messaging/2987.html
http://moconews.net/article/419-bmw-mms-campaign-gets-30-percent-conversion-rate/
http://mayolounge.blogspot.com/2008/09/bmw-mms-campaign-30-conversion-rate.html

Mobile Application- H&M

Apparel and accessories retailer H&M has debuted its first mobile application to encourage brand awareness and drive foot traffic to its store locations.

The iPhone application includes photos and videos featuring a number of items from the retailer’s catalogue, as well as a store locator. It can be downloaded for free in Apple’s App Store.

Consumers can view the various items available through the promotions by clicking through from the homepage. Clicking through from promotional graphics brings users to a gallery of thumbnail-sized images of H&M items.

Once selected, each item’s enlarged image includes price information and the option to add it to a wish list on the application by click on a tab in the bottom-right corner of the screen.

The application’s store locator feature prompts users to enter in their location information and generates a list of nearby H&M locations.

Reference: http://www.mobilemarketer.com/cms/news/content/7122.html

Pros & Cons of MMS Marketing

MMS marketing consider as a cost effective method and visually attractive to reach a large amount of target audience, as it could show a fully tracking of delivery channel such as open and response rate, and it is an effective way to ensure customers will return and visit the website. In some case, even an urgent notification can also be sent within seconds.

For the disadvantages, customers might not want to receive unsolicited messages, it have to get the permission before you send the message via MMS, otherwise, It may irritate customers and lead to a bad image for your brand.

Reference:

http://www.essays.se/about/disadvantages+of+MMS/
http://www.rylanclayne.com/mobile-marketing/should-you-use-mms-or-sms-mobile-marketing
http://spotlightideas.co.uk/?p=4205
http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html
http://www.ehow.com/list_6895502_disadvantages-sms-marketing.html

What is MMS Marketing?

MMS marketing can be classified as the direct marketing through mobile phone or wireless units which involves mobile, cell phones and Bluetooth devices, the users can send and receive pictures and videos within a MMS message, some of the MMS may include sound to the user’s phone. MMS marketing solutions equally presented by Intoweb are permission created only and thus free of spamming methods. Customers usually obtain the sales promotions in multimedia form on the phones from advertisers. They have to click through the advertiser’s site or an email or newsletter to find the specific notifications or promotions when they want to receive. Customers don’t have to pay for the MMS advertisements except the advertisers. In order to prevent the spam, advertisers have to confirm that customers are willing to receive the messages.

Reference:

http://www.mobilemarketer.com/cms/opinion/columns/2854.html
http://www.designdepot.com.sg/newsletter/interact_feb08.pdf
http://en.wikipedia.org/wiki/Mobile_marketing
http://mobilebeyond.net/beyond-sms-mobile-mms-video-marketing-with-mogreets-jay-goss/
http://www.intowebmarketing.co.uk/services_mms_marketing.html

What is Mobile Applications?

A mobile application, also known as mobile app, is a term used to describe software that runs on smartphones and mobile phones. Mobile applications are designed to educate, entertain, or assist consumers in their daily lives.

Mobile applications enhance other features of a mobile device by providing additional functionalities and utilities that increase the device’s utilitarian and entertainment features. Forms of mobile device applications vary, but common examples include games, interfaces, and mobile widgets.

People can get the mobile applications from  mobile app aggregators, carriers and specific mobile OS marketplace. For example,  Apple iOS-App Store, Google Android- Andriod Market and Blackberry- Apps World.

Reference: http://www.hudsonhorizons.com/Our-Company/Internet-Glossary/Mobile-Applications.htm

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Pros & Cons of E-mail Marketing

Today i would like to talking about the Pros & Cons of E-mail Marketing.

For Pros, Firstly, E-mail Marketing is cost-effective and the marketing cost is relatively low, because it can 100% reach to target customers under Opt-in mail marketing, besides that, the e-mail format is flexiable, it can be a flash, picture, letter..etc, so that it can easy to catch customer attention and create their interest, last, email is quite accessiable for citizens and there is no time restriction on message delivery.

For Cons, those mail may be classify as a spam mail and this is the greatest disadvantage of E-mail Marketing, and then, it also allow customer to choose Opt-out if Opt-in previously, In general, Customers have bad impression to that company if Opt-out.

Email marketing example

Most of companies like to use E-mail marketing for retention. Opt-in mail marketing is one of E-mail marketing and that is very common. "Opt-in" that's means you are willing to accept the information / promotion materials from designated company.  Once you're opt in, you will receive many promotion mails.

Recently, i have joined "Groupon" member, this company is mainly through out e-mail to promote their new offer, I have received 5- 6 promotion mails from "Groupon" per week in average. The product variety is wide. In general, i will buy / feel interest in 1-2 offers, therefore, i think "Groupon" is one of successful company in using E-mail marketing on promotion, it's generate sales and create customer interest in this.